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睿尚风暴席卷全国,激荡集成灶市场格局

https://www.biud.com.cn 2018年04月09日17:46 家居装修知识网  

  三月春风和暖,蛰伏市场已久的睿尚选择此时重拳出击,打响集成灶市场第一枪!时尚大气的集成厨电,简洁有力的促销形式,登陆央视的品牌权威,睿尚在2018年新春开年之际,频频放出大招,“同时在包含陕西、河南在内的多个省份举办大型线下活动,极大地考验企业的市场运作能力”,睿尚高层表示,三月份系列活动的成功举办将有助于睿尚提振市场信心、进一步提升市场份额。有业内人士分析认为,“尽管睿尚入局集成厨电行业中时间较短,但它是众多品牌中的一支劲旅,其实力不容小觑。”

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  重拳出击,睿尚风暴席卷全国

  将镜头拉到三月河南郑州的活动现场,可以更直观地感受到睿尚活动现场浓烈的气氛。活动当天,成百上千的消费者从各地赶来,数百平的场馆内人潮如织,有客户当场抽出冰箱、彩电、洗衣机等超级大奖,引得现场一片欢声雷动,更有4999元的终极大奖加持,即使是三月份的天气,人们依旧感受到现场的躁动与激情!

  除此之外,时尚靓丽的空间布置、集成厨电产品的创新展示更让客户眼前一亮,一位李姓女士表示,“前不久在央视上有播放睿尚的广告,但只有亲临现场才感受到集成灶的功能的强大,一台集成灶可以解决很多厨房问题,再加上今天的活动非常优惠,我已经下了一单。”

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  据相关工作人员介绍,睿尚策划的这场“建家大业,旺宅祈福”活动历时近一个月,以工厂直供并予以补贴惠民,旨在让当地老百姓能够以超优惠的价格享受到高端集成产品带来生活上的化繁为简。

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  与此同时,睿尚在一带一路的核心地区陕西深耕细作,以延安店的开业为始加速线下布局;另一方面,睿尚携旗下魔焰集成灶参展第二届杨凌家居建材惠民展销会,创新的营销模式,在当地受到热烈欢迎——睿尚“厨神”现场烘焙,新鲜出炉的西点香味飘满展场,参展人员均享受到这场睿尚盛宴。“通过美味让客户“零时差”了解睿尚产品性能及亮点,美好生活提前感受,这也是此次引入体验式创新营销的初衷。”睿尚高层表示。 

  以河南、陕西为始,从线上品牌传播到线下活动推广,从大型活动促销到终端实体店落地......睿尚风暴席卷全国!在业内人士看来,睿尚迅速高效的“三月行动”,为集成厨电行业在2018年写下华丽的开场,同时也意味着集成厨电行业的竞争进入白热化。

  亮剑集成灶市场,睿尚喜迎开门红!

  随着消费理念的不断提高,集成灶以其优异的性能受到大众青睐;而集成灶技术的日趋成熟,更让集成灶市场迎来爆发期。据中国产业信息研究网发布的信息显示,到2022年,集成灶行业市场规模有望达到113.36亿元!经过深入地市场分析研究,睿尚认为,“尽管集成灶市场竞争激烈,但尚未形成较为稳定的品牌格局,这为睿尚集成厨电的发展带来机遇。”

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  瞄准市场风口、抢占发展先机,睿尚在新春开年之际重磅出击,打出的系列组合拳,收到了良好的市场效益。经过一个多月的鏖战,河南睿尚电器营销团队斩获数以千计的订单业绩!与此同时,在千商云集的杨凌家居建材惠民展销会上,睿尚展区人气高居不下,品牌成交量喜创佳绩:现场签单82户,单笔最高订单金额达20000元。

  古语有云,“善战者,其势险,其节短。势如扩弩,节如发机。”在睿尚看来,战机稍纵即逝,把握时机并果断出击,是睿尚的制胜之法!在众多集成灶品牌尚未发力之时,睿尚祭出“品牌传播+市场推广”的利器,率先抢占市场,喜迎2018开门红!睿尚高层表示,企业的发展要乘风而上、顺势而为,席卷全国的“睿尚风暴”意在打开更广阔的集成厨电市场,让睿尚成为闻名全国的集成厨电品牌!                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    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