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FINE精制家具CEOJim Adams:Biltmore将畅销市场

https://www.biud.com.cn 2014年04月03日17:34 家居装修知识网

网易家居美国讯在新一届美国高点国际家具展即将开幕之际，网易家居世界文化之旅活动将第一站选在了美国。4月3日，网易家居记者参观了高点展美国FINE精制家具最新“诱惑”系列。并于现场采访了FINE精制家具美国首席执行官 Jim Adams。

FINE精制家具美国首席执行官 Jim Adams

Jim Adams：

曾任美国家具制造商协会（AFMA）副主席，美国家居用品联合会（AHFA）理事会成员，2001年被美国《今日家具》杂志评为25年来最重要的业界领袖之一。他热爱并以毕生精力献给美国家具业，其丰富的经验及出色的领导能力使其在产品研发及营销等领域获得巨大成功。自2007年加入“FINE精制家具”，Jim Adams始终致力于开发设计感更强、更时尚、更符合市场需求的完整套系产品，其中包括已在美国市场获得极高评价的最新系列Biltmore。

网易家居：Could you please give a brief intro to this new series?

Jim Adams：Biltmore by Fine Furniture Design is our first licensed collection ever. We signed on because we felt that the house had so many unique characteristics that we could interpret into popular pieces that would retail well today. We also felt that the brand Biltmore is a prestigious name in consumer products and that we could do well wit a line named after the Biltmore brand.

译：FINE精制家具的Biltmore系列家具是我们首次特许授权生产。我们签订该许可是因为我们觉得Biltmore里的家具有太多独特的地方，可以变成当今的流行的作品而畅销市场。同时，我们觉得Biltmore品牌作为消费品市场上的知名品牌可以使Biltmore冠名的产品做的很好。

网易家居：Please talk about the market feedback of Biltmore.

Jim Adams：Biltmore was our best sell-in in a quite a long time in the USA. We were able to sell many of our existing dealers as well as new dealers we had not sold in many years. The brand name had a great deal to do with this, plus the unique products we designed as a part of the collection.

译：Biltmore品牌是我们在美国市场上长时间的销售明星。通过现有的经销商，我们已经能够销售许多产品，使我们长时间不需要引进新经销商。品牌效应是这一切的根本，当然独特的产品设计也功不可没。

网易家居：Do you think the design style of Biltmore will be well accepted and liked by Chinese customers?

Jim Adams：Yes, I do have positive comments about that prospect. The furniture is grand like the Biltmore House and there are many eclectic items that can fit well into the more sophisticated but yet traditional home decor in China, so it should do well there.

译：是的，我对中国市场的前景非常乐观。这些家具非常像Biltmore庄园里的家具同时又使用了许多流行的折衷的设计使它能适应复杂的，但又传统的中国居家装饰，所以它应该能表现的很好。